Roche.
Word On The Street.
Roche are one of the world’s largest biotech companies. They came to us to help with their internal communications, specifically their giant screen displays. The brief was to focus on more transformational messaging, continue to build employer brand and celebrate their successes.
To move away from the previous ‘scattergun’ approach that employees had stopped engaging with, we had to find a new framework that would allow focused content to be shown, but also have wide scope and appeal.
Roche reception areas have a huge bank of nine screens. We created a way of using them that was more stimulating for the viewer. Imagery can span the full width of the wall and can be split up into separate screens. Informational copy can be integrated on others. Our favourite part was showing dynamic and unusual crops of certain imagery repeated within itself across the entire wall.
Creating a new identity for the overall project was invaluable. A logo, typeface and colour palette gave a level of cohesiveness and distinction that the initiative deserved.
A set of themes with different topics was chosen that act as a way to organise new content. These themes range from nature and environment to technology and science. All are based on the idea of transformation and connecting to what is relevant and important to both Roche and wider society today.
Work carried out
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Logo design
Identity design
Animation design
Art direction
Relevant work
Oxera
Basadur
