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Oxera
Defining the 'x' factor in economics.

Oxera
Defining the 'x' factor
in economics.

Oxera
Defining the 'x' factor in economics.

Oxera
Defining the 'x' factor in economics.

Oxera
Defining the 'x' factor in economics.

Oxera advise companies, policy makers, regulators and lawyers on any economic issue connected with competition, finance or regulation. They are one of the largest and most respected companies in their field, attracting the best economic thinkers in the business.

A rapid rise in staff coupled with new offices throughout Europe and new opportunities made them realise they had no clearly defined way of promoting themselves. They also discovered that their own internal communications were lacking in terms of how staff interacted and the understanding of what made Oxera so unique.

Oxera advise companies, policy makers, regulators and lawyers on any economic issue connected with competition, finance or regulation. They are one of the largest and most respected companies in their field, attracting the best economic thinkers in the business.

A rapid rise in staff coupled with new offices throughout Europe and new opportunities made them realise they had no clearly defined way of promoting themselves. They also discovered that their own internal communications were lacking in terms of how staff interacted and the understanding of what made Oxera so unique.

Oxera advise companies, policy makers, regulators and lawyers on any economic issue connected with competition, finance or regulation. They are one of the largest and most respected companies in their field, attracting the best economic thinkers in the business.

A rapid rise in staff coupled with new offices throughout Europe and new opportunities made them realise they had no clearly defined way of promoting themselves. They also discovered that their own internal communications were lacking in terms of how staff interacted and the understanding of what made Oxera so unique.

Oxera advise companies, policy makers, regulators and lawyers on any economic issue connected with competition, finance or regulation. They are one of the largest and most respected companies in their field, attracting the best economic thinkers in the business.

A rapid rise in staff coupled with new offices throughout Europe and new opportunities made them realise they had no clearly defined way of promoting themselves. They also discovered that their own internal communications were lacking in terms of how staff interacted and the understanding of what made Oxera so unique.

Oxera advise companies, policy makers, regulators and lawyers on any economic issue connected with competition, finance or regulation. They are one of the largest and most respected companies in their field, attracting the best economic thinkers in the business.

A rapid rise in staff coupled with new offices throughout Europe and new opportunities made them realise they had no clearly defined way of promoting themselves. They also discovered that their own internal communications were lacking in terms of how staff interacted and the understanding of what made Oxera so unique.

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We were commissioned to carry out a full corporate identity system for the company but quickly realised it needed a strategic review to develop and define clear brand values.

We were commissioned to carry out a full corporate identity system for the company but quickly realised it needed a strategic review to develop and define clear brand values.

We were commissioned to carry out a full corporate identity system for the company but quickly realised it needed a strategic review to develop and define clear brand values.

We were commissioned to carry out a full corporate identity system for the company but quickly realised it needed a strategic review to develop and define clear brand values.

We were commissioned to carry out a full corporate identity system for the company but quickly realised it needed a strategic review to develop and define clear brand values.

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A set of guiding principles were developed that very precisely articulates why Oxera are unique. Referred to as 'The Oxera Difference', these values influenced the look of all communications both internally and externally as well as the new logo which echoes the speciality of the business; economics.

A set of guiding principles were developed that very precisely articulates why Oxera are unique. Referred to as 'The Oxera Difference', these values influenced the look of all communications both internally and externally as well as the new logo which echoes the speciality of the business; economics.

A set of guiding principles were developed that very precisely articulates why Oxera are unique. Referred to as 'The Oxera Difference', these values influenced the look of all communications both internally and externally as well as the new logo which echoes the speciality of the business; economics.

A set of guiding principles were developed that very precisely articulates why Oxera are unique. Referred to as 'The Oxera Difference', these values influenced the look of all communications both internally and externally as well as the new logo which echoes the speciality of the business; economics.

A set of guiding principles were developed that very precisely articulates why Oxera are unique. Referred to as 'The Oxera Difference', these values influenced the look of all communications both internally and externally as well as the new logo which echoes the speciality of the business; economics.

What clients want from Oxera to a certain extent are the answers to problems that are difficult to define - they want the x factor. From the idea of defining 'x', the logo almost designed itself. The fact that the name of the company has an ‘x’ in it, and that they deal in numbers, variables and equations presented an obvious opportunity. Learning algebra did come in handy after all.

What clients want from Oxera to a certain extent are the answers to problems that are difficult to define - they want the x factor. From the idea of defining 'x', the logo almost designed itself. The fact that the name of the company has an ‘x’ in it, and that they deal in numbers, variables and equations presented an obvious opportunity. Learning algebra did come in handy after all.

What clients want from Oxera to a certain extent are the answers to problems that are difficult to define - they want the x factor. From the idea of defining 'x', the logo almost designed itself. The fact that the name of the company has an ‘x’ in it, and that they deal in numbers, variables and equations presented an obvious opportunity. Learning algebra did come come in handy after all.

What clients want from Oxera to a certain extent are the answers to problems that are difficult to define - they want the x factor. From the idea of defining 'x', the logo almost designed itself. The fact that the name of the company has an ‘x’ in it, and that they deal in numbers, variables and equations presented an obvious opportunity. Learning algebra did come come in handy after all.

What clients want from Oxera to a certain extent are the answers to problems that are difficult to define - they want the x factor. From the idea of defining 'x', the logo almost designed itself. The fact that the name of the company has an ‘x’ in it, and that they deal in numbers, variables and equations presented an obvious opportunity. Learning algebra did come come in handy after all.

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The idea for the design of the logotype came quickly but it took time to craft the letters in such a way that was distinctive and simple enough to represent the new way forward for the firm.

The idea for the design of the logotype came quickly but it took time to craft the letters in such a way that was distinctive and simple enough to represent the new way forward for the firm.

The idea for the design of the logotype came quickly but it took time to craft the letters in such a way that was distinctive and simple enough to represent the new way forward for the firm.

The idea for the design of the logotype came quickly but it took time to craft the letters in such a way that was distinctive and simple enough to represent the new way forward for the firm.

The idea for the design of the logotype came quickly but it took time to craft the letters in such a way that was distinctive and simple enough to represent the new way forward for the firm.

Work carried out
/ / Logo design

/ / Identity and branding
/ / Brand guidelines
/ / Art direction­
/ / Digital design
/ / Exhibition graphics
/ / Internal communications

Work carried out
/ / Logo design
/ / Identity and branding
/ / Brand guidelines
/ / Art direction­
/ / Digital design
/ / Exhibition graphics
/ / Internal communications

Work carried out
/ / Logo design
/ / Identity and branding
/ / Brand guidelines
/ / Art direction­
/ / Digital design
/ / Exhibition graphics
/ / Internal communications

Work carried out
/ / Logo design
/ / Identity and branding
/ / Brand guidelines
/ / Art direction­
/ / Digital design
/ / Exhibition graphics
/ / Internal communications

Work carried out
/ / Logo design
/ / Identity and branding
/ / Brand guidelines
/ / Art direction­
/ / Digital design
/ / Exhibition graphics
/ / Internal communications

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