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Cordée des Alpes
Defining a new design standard for a luxury ski resort.

Cordée des Alpes
Defining a new design standard for a luxury ski resort.

Cordée des Alpes
Defining a new design standard for a luxury ski resort.

Cordée des Alpes
Defining a new design standard for a luxury ski resort.

Cordée des Alpes
Defining a new design standard for a luxury ski resort.

The beginning of our design process for the logo and identity of this luxury hotel, residence and restaurant started well before the construction had even begun.

Located in the exclusive ski resort of Verbier in the Swiss Alps, CDA is the brainchild of Marcus Bratter whose vision it was to create something unique – a traditional chalet inspired building but combined with a very modern design style. 

The beginning of our design process for the logo and identity of this luxury hotel, residence and restaurant started well before the construction had even begun.

Located in the exclusive ski resort of Verbier in the Swiss Alps, CDA is the brainchild of Marcus Bratter whose vision it was to create something unique – a traditional chalet inspired building but combined with a very modern design style. 

The beginning of our design process for the logo and identity of this luxury hotel, residence and restaurant started well before the construction had even begun.

Located in the exclusive ski resort of Verbier in the Swiss Alps, CDA is the brainchild of Marcus Bratter whose vision it was to create something unique – a traditional chalet inspired building but combined with a very modern design style. 

The beginning of our design process for the logo and identity of this luxury hotel, residence and restaurant started well before the construction had even begun.

Located in the exclusive ski resort of Verbier in the Swiss Alps, CDA is the brainchild of Marcus Bratter whose vision it was to create something unique – a traditional chalet inspired building but combined with a very modern design style. 

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Our logo was inspired by our first visit to the site as we noticed there were was an abundance of traditional Swiss symbols that were shields. The name of the hotel refers also to a technique used by mountain climbers – a cordée is a rope that was tied between each mountaineer for safety. Set within the shield we used the initial ‘C’ as the heart of the marque, which is also shaped like a carabina and through it is the rope, which resembles the shape of an ‘A’ or a mountain.

Our logo was inspired by our first visit to the site as we noticed there were was an abundance of traditional Swiss symbols that were shields. The name of the hotel refers also to a technique used by mountain climbers – a cordée is a rope that was tied between each mountaineer for safety. Set within the shield we used the initial ‘C’ as the heart of the marque, which is also shaped like a carabina and through it is the rope, which resembles the shape of an ‘A’ or a mountain.

Another of our observations was the use of copper throughout the homes and buildings of Verbier for gutters and architectural features. Not only practical but this set against the hue and texture of wood used in their construction made for a great colour palette for the wider identity. We use natural tones of grey and off white and foil-stamp the logo in copper across all related hotel materials.

Another of our observations was the use of copper throughout the homes and buildings of Verbier for gutters and architectural features. Not only practical but this set against the hue and texture of wood used in their construction made for a great colour palette for the wider identity. We use natural tones of grey and off white and foil-stamp the logo in copper across all related hotel materials.

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Once the hotel and residence work was complete we began the same procedure with their restaurant, La Cordée.

Once the hotel and residence work was complete we began the same procedure with their restaurant, La Cordée.

Work carried out
/ / Logo design
/ / Identity design
/ / Art direction­ 
/ / Environmental signage
/ / Wayfinding
/ / Digital design­

Work carried out
/ / Logo design
/ / Identity design
/ / Art direction­ 
/ / Environmental signage
/ / Wayfinding
/ / Digital design­

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