BasThumb1500x1000

Basadur
A framework for innovation.

Basadur
A framework for innovation.

Basadur
A framework for innovation.

Basadur
A framework for innovation.

Basadur
A framework for innovation.

How do you change a logo that a company does not want to change and their customers recognise as a marque of real quality and distinction?

It was certainly a challenge and the answer was with great care and respect. However, it was clear that the current identity had become dated and needed modernising. We simplified the logo, retaining the main head icon and arrow but redrawing it to be bolder and combining it with a much more modern, contemporary typeface. The colours become more vivid and we applied the new logo in a much more consistent and cohesive way.

How do you change a logo that a company does not want to change and their customers recognise as a marque of real quality and distinction?

It was certainly a challenge and the answer was with great care and respect. However, it was clear that the current identity had become dated and needed modernising. We simplified the logo, retaining the main head icon and arrow but redrawing it to be bolder and combining it with a much more modern, contemporary typeface. The colours become more vivid and we applied the new logo in a much more consistent and cohesive way.

How do you change a logo that a company does not want to change and their customers recognise as a marque of real quality and distinction?

It was certainly a challenge and the answer was with great care and respect. However, it was clear that the current identity had become dated and needed modernising. We simplified the logo, retaining the main head icon and arrow but redrawing it to be bolder and combining it with a much more modern, contemporary typeface. The colours become more vivid and we applied the new logo in a much more consistent and cohesive way.

How do you change a logo that a company does not want to change and their customers recognise as a marque of real quality and distinction?

It was certainly a challenge and the answer was with great care and respect. However, it was clear that the current identity had become dated and needed modernising. We simplified the logo, retaining the main head icon and arrow but redrawing it to be bolder and combining it with a much more modern, contemporary typeface. The colours become more vivid and we applied the new logo in a much more consistent and cohesive way.

How do you change a logo that a company does not want to change and their customers recognise as a marque of real quality and distinction?

It was certainly a challenge and the answer was with great care and respect. However, it was clear that the current identity had become dated and needed modernising. We simplified the logo, retaining the main head icon and arrow but redrawing it to be bolder and combining it with a much more modern, contemporary typeface. The colours become more vivid and we applied the new logo in a much more consistent and cohesive way.

Bas-Ap2

The more we progressed with the updating of the identity, the more Basadur got on board with the new approach. By the end we had a client that fully appreciated and embraced the new modern look.

The more we progressed with the updating of the identity, the more Basadur got on board with the new approach. By the end we had a client that fully appreciated and embraced the new modern look.

The more we progressed with the updating of the identity, the more Basadur got on board with the new approach. By the end we had a client that fully appreciated and embraced the new modern look.

The more we progressed with the updating of the identity, the more Basadur got on board with the new approach. By the end we had a client that fully appreciated and embraced the new modern look.

The more we progressed with the updating of the identity, the more Basadur got on board with the new approach. By the end we had a client that fully appreciated and embraced the new modern look.

Process-cards
Sm-Box

The logo is also the starting point of reference for designing a family of icons used to illustrate various points from the framework.

The logo is also the starting point of reference for designing a family of icons used to illustrate various points from the framework.

The logo is also the starting point of reference for designing a family of icons used to illustrate various points from the framework.

The logo is also the starting point of reference for designing a family of icons used to illustrate various points from the framework.

The logo is also the starting point of reference for designing a family of icons used to illustrate various points from the framework.

Work carried out
/ / Brand refresh
/ / Logo redesign
/ / Iconography
/ / Art direction
/ / Template design

Work carried out
/ / Brand refresh
/ / Logo redesign
/ / Iconography
/ / Art direction
/ / Template design

Work carried out
/ / Brand refresh
/ / Logo redesign
/ / Iconography
/ / Art direction
/ / Template design

Work carried out
/ / Brand refresh
/ / Logo redesign
/ / Iconography
/ / Art direction
/ / Template design

icons
Thought-Catcher
Thought-Catcher2
LargeBox1
profile-1
Simplexity1
October-logo-horizontal-smaller