Basadur

Basadur
A framework for innovation.

How do you change a logo that a company does not want to change and their customers recognise as a marque of real quality and distinction?

It was certainly a challenge and the answer was with great care and respect. However, it was clear that the current identity had become dated and needed modernising. We simplified the logo, retaining the main head icon and arrow but redrawing it to be bolder and combining it with a much more modern, contemporary typeface. The colours become more vivid and we applied the new logo in a much more consistent and cohesive way.

How do you change a logo that a company does not want to change and their customers recognise as a marque of real quality and distinction?

It was certainly a challenge and the answer was with great care and respect. However, it was clear that the current identity had become dated and needed modernising. We simplified the logo, retaining the main head icon and arrow but redrawing it to be bolder and combining it with a much more modern, contemporary typeface. The colours become more vivid and we applied the new logo in a much more consistent and cohesive way.

How do you change a logo that a company does not want to change and their customers recognise as a marque of real quality and distinction?

It was certainly a challenge and the answer was with great care and respect. However, it was clear that the current identity had become dated and needed modernising. We simplified the logo, retaining the main head icon and arrow but redrawing it to be bolder and combining it with a much more modern, contemporary typeface. The colours become more vivid and we applied the new logo in a much more consistent and cohesive way.

How do you change a logo that a company does not want to change and their customers recognise as a marque of real quality and distinction?

It was certainly a challenge and the answer was with great care and respect. However, it was clear that the current identity had become dated and needed modernising. We simplified the logo, retaining the main head icon and arrow but redrawing it to be bolder and combining it with a much more modern, contemporary typeface. The colours become more vivid and we applied the new logo in a much more consistent and cohesive way.

How do you change a logo that a company does not want to change and their customers recognise as a marque of real quality and distinction?

It was certainly a challenge and the answer was with great care and respect. However, it was clear that the current identity had become dated and needed modernising. We simplified the logo, retaining the main head icon and arrow but redrawing it to be bolder and combining it with a much more modern, contemporary typeface. The colours become more vivid and we applied the new logo in a much more consistent and cohesive way.

The more we progressed with the updating of the identity, the more Basadur got on board with the new approach. By the end we had a client that fully appreciated and embraced the new modern look.