The Avenue
Reviving a commercial centre.
A once-neglected and rather dated shopping centre, The Avenue has gone through a process of change to offer something for new Bournemouth shoppers. The plan combines high street retailers with new, upcoming and independent sellers of a wide range of products, both as permanent stores and also pop-ups, stalls and markets.
The new logo is inspired by the way roads intersect one another in street maps, creating disjointed but still legible names. This approach suited the fact that the front of the building is covered in greenery — an avenue is a very green, tree-lined street.
As there is such a diverse mix of tenants, the identity has to act as an umbrella for everyone, whilst making the centre itself stand out and become more distinctive.
Work carried out
Logo design
Visual identity
Iconography
Website design
Wayfinding + signage
Relevant work
Gogosha Optique
Bagel+Slice
