Sport + events
A selection of work carried out within the sport + event sector.
Pablove Foundation
The Pablove Foundation is a charity with the sole purpose of fighting childhood cancer. Their mission is to invest in underfunded, cutting-edge pediatric cancer research and improve the lives of children living with cancer.
Our first job with Pablove was in 2015, designing a kit and accessories for their Pablove Accross America ride (PAA). An event that combines a week of cycling, covering nearly 600 miles, whilst raising money for childood cancer. 2015's event raised over $660,000.
We've continued to help, designing advertising campaigns and apparel for the PAA rides and the identity for Pablove Cycling Club, the area of the foundation that deals specifically with its PAA programme. 2018, Pablove's 10th Ride Across America, raised over $1million.
Work carried out
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Identity design
Advertising design
Apparel design
Phil's Cookie Fondo
Phil Gaimon is a former professional road racing cyclist who last rode for UCI World Tour team Cannondale–Drapac. A vocal proponent of clean cycling, he is an author of several books, contributes regularly to varioius cycling editorials and is, above all, a cookie lover.
In 2016 we were tasked with designing the identity for Phil's Cookie Fondo. A cookie themed Gran Fondo event for all. We have continued to work with Phil on each event since.
Work carried out
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Identity design
Advertising design
Apparel design
Environmental signage
Hillclimb Worlds
2017 was the last year of The National Hill Climb Championships as an official UCI cycling event. Former professional Phil Gaimon, as the last winner, wanted a chance to defend his crown so decided to set up a new competition in its place.
2018 was the launch of The Hillclimb Worlds. The all new official unofficial hill climbing championships, open to both professional and amateur cyclists of all age groups.
Work carried out
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Identity design
Advertising design
Apparel design
Environmental signage
Súperdomestik
Súperdomestik is a boutique cycling apparel brand based in Los Angeles, CA.
Combining our past times with work doesn't happen very often so when the opportunity came up to work with Súperdomestik we jumped at the chance. After carrying out a full rebrand in 2015 we continue to design seasonal collections and special edition pieces.
Work carried out
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Identity design
Apparel design
Accessories design
Advertising design
Art Direction
Digital design
LACBC
The Los Angeles County Bicycle Coalition (LACBC) is a membership-based nonprofit organisation that works to make all communities in L.A. County healthy, safe, and fun places to ride a bike through advocacy, education, and outreach.
LACBC approached us to design a new cycling kit and accessories to help promote the organisation and be recognised on the streets of L.A.
Work carried out
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Apparel design
Art Direction
Tour Master Classes
Tour Master Classes is the company of ex-pro golfer Chris Moody. He has assembled a team of ex-tour professionals to teach course management techniques helping you to score as low as you possibly can.
We carried out a full branding programme and art directed the photography covering all print and digital marketing touch points.
Work carried out
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Identity design
Art Direction
Digital design
