Strategic Play

Work carried out
/ / Identity and branding




Strategic Play

Work carried out
/ / Identity and branding




Strategic Play

Work carried out
/ / Identity and branding


Strategic Play

Work carried out
/ / Identity and branding

Strategic Play

Work carried out
/ / Identity and branding

Strategic Play is an innovation workshop and facilitation company that specialises in Lego® Serious Play®. Over the last few years they have expanded beyond their native Canada and now have international affiliates. We gave them a much stronger, more cohesive visual identity to help them stand out from competitors and help unify the brand.

Our logo solution was to play on the two words of the name, emulating an arrow that both moves forward with plan (Strategy) and incorporates the universal play symbol. We have created a bright and colourful visual style that been used across many marketing and workshop materials.

Strategic Play is an innovation workshop and facilitation company that specialises in Lego® Serious Play®. Over the last few years they have expanded beyond their native Canada and now have international affiliates. We gave them a much stronger, more cohesive visual identity to help them stand out from competitors and help unify the brand.

Our logo solution was to play on the two words of the name, emulating an arrow that both moves forward with plan (Strategy) and incorporates the universal play symbol. We have created a bright and colourful visual style that been used across many marketing and workshop materials.

Strategic Play is an innovation workshop and facilitation company that specialises in Lego® Serious Play®. Over the last few years they have expanded beyond their native Canada and now have international affiliates. We gave them a much stronger, more cohesive visual identity to help them stand out from competitors and help unify the brand.

Our logo solution was to play on the two words of the name, emulating an arrow that both moves forward with plan (Strategy) and incorporates the universal play symbol. We have created a bright and colourful visual style that been used across many marketing and workshop materials.

Strategic Play is an innovation workshop and facilitation company that specialises in Lego® Serious Play®. Over the last few years they have expanded beyond their native Canada and now have international affiliates. We gave them a much stronger, more cohesive visual identity to help them stand out from competitors and help unify the brand.

Our logo solution was to play on the two words of the name, emulating an arrow that both moves forward with plan (Strategy) and incorporates the universal play symbol. We have created a bright and colourful visual style that been used across many marketing and workshop materials.

Strategic Play is an innovation workshop and facilitation company that specialises in Lego® Serious Play®. Over the last few years they have expanded beyond their native Canada and now have international affiliates. We gave them a much stronger, more cohesive visual identity to help them stand out from competitors and help unify the brand.

Our logo solution was to play on the two words of the name, emulating an arrow that both moves forward with plan (Strategy) and incorporates the universal play symbol. We have created a bright and colourful visual style that been used across many marketing and workshop materials.

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