Scape-grid

Scape
A flowing journey.

Scape
A flowing journey..

Scape
A flowing journey..

Scape
A flowing journey..

Scape are a landscape architecture practice based in London. Having worked with our friends Berliner Benson on their brand strategy and positioning, we were asked to design a new identity for them to reflect this new way forward.

Scape are a landscape architecture practice based in London. Having worked with our friends Berliner Benson on their brand strategy and positioning, we were asked to design a new identity for them to reflect this new way forward.

Scapetop1

Our final logo idea was influenced by some really interesting insights from Phil Jaffa, the company’s owner about the form of the logo he wanted. Scape was soft, round and beautifully curved in his opinion, not harsh, pointed or angular. 

Our final logo idea was influenced by some really interesting insights from Phil Jaffa, the company’s owner about the form of the logo he wanted. Scape was soft, round and beautifully curved in his opinion, not harsh, pointed or angular. 

Scape-4

As a company their designs are always about leading a persona around a building through beautifully appointed and design gardens and grounds. It is this journey that we were influenced by, drawing the initial s in  set of simple curves that also look three-dimensional, echoing the nature of landscape architecture and design.

As a company their designs are always about leading a persona around a building through beautifully appointed and design gardens and grounds. It is this journey that we were influenced by, drawing the initial s in  set of simple curves that also look three-dimensional, echoing the nature of landscape architecture and design.

Work carried out
/ / Identity design

Work carried out
/ / Identity design

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