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Hill Climb Worlds
En danseuse jusqu'au sommet.

Hill Climb Worlds
En danseuse jusqu'au sommet.

Hill Climb Worlds
En danseuse jusqu'au sommet.

Hill Climb Worlds
En danseuse jusqu'au sommet.

Hill Climb Worlds
En danseuse jusqu'au sommet.

2017 was the last year of The National Hill Climb Championships as an official UCI cycling event. Former professional Phil Gaimon, as the last winner, wanted a chance to defend his crown so decided to set up a new competition in its place.

2017 was the last year of The National Hill Climb Championships as an official UCI cycling event. Former professional Phil Gaimon, as the last winner, wanted a chance to defend his crown so decided to set up a new competition in its place.

2017 was the last year of The National Hill Climb Championships as an official UCI cycling event. Former professional Phil Gaimon, as the last winner, wanted a chance to defend his crown so decided to set up a new competition in its place.

2017 was the last year of The National Hill Climb Championships as an official UCI cycling event. Former professional Phil Gaimon, as the last winner, wanted a chance to defend his crown so decided to set up a new competition in its place.

2017 was the last year of The National Hill Climb Championships as an official UCI cycling event. Former professional Phil Gaimon, as the last winner, wanted a chance to defend his crown so decided to set up a new competition in its place.

We needed to create a logo that conveyed cycling, specifically hillclimbing and give the event the gravitas of an officially recognised cycling championship. A simple cycle icon was integrated into a single undulation conveying speed and the nature of the event.  

We needed to create a logo that conveyed cycling, specifically hillclimbing and give the event the gravitas of an officially recognised cycling championship. A simple cycle icon was integrated into a single undulation conveying speed and the nature of the event.

We needed to create a logo that conveyed cycling, specifically hillclimbing and give the event the gravitas of an officially recognised cycling championship. A simple cycle icon was integrated into a single undulation conveying speed and the nature of the event.

We needed to create a logo that conveyed cycling, specifically hillclimbing and give the event the gravitas of an officially recognised cycling championship. A simple cycle icon was integrated into a single undulation conveying speed and the nature of the event.

We needed to create a logo that conveyed cycling, specifically hillclimbing and give the event the gravitas of an officially recognised cycling championship. A simple cycle icon was integrated into a single undulation conveying speed and the nature of the event.

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The logo can be expanded and tilted at an angle of 10º to further emphasise the hill climbing aspect. The lines work simply as monocoloured but they can be divided into bands of colour. Originally we wanted to use Blue, Red, Black, Yellow and Green but we may have got into legal trouble with UCI so we aired on the side of caution and used the colours of a sunset and the road below. Further down the line these colours can be changed out to take on future location’s state or country flag colours.

The logo can be expanded and tilted at an angle of 10º to further emphasise the hill climbing aspect. The lines work simply as monocoloured but they can be divided into bands of colour. Originally we wanted to use Blue, Red, Black, Yellow and Green but we may have got into legal trouble with UCI so we aired on the side of caution and used the colours of a sunset and the road below. Further down the line these colours can be changed out to take on future location’s state or country flag colours.

The logo can be expanded and tilted at an angle of 10º to further emphasise the hill climbing aspect. The lines work simply as monocoloured but they can be divided into bands of colour. Originally we wanted to use Blue, Red, Black, Yellow and Green but we may have got into legal trouble with UCI so we aired on the side of caution and used the colours of a sunset and the road below. Further down the line these colours can be changed out to take on future location’s state or country flag colours.

The logo can be expanded and tilted at an angle of 10º to further emphasise the hill climbing aspect. The lines work simply as monocoloured but they can be divided into bands of colour. Originally we wanted to use Blue, Red, Black, Yellow and Green but we may have got into legal trouble with UCI so we aired on the side of caution and used the colours of a sunset and the road below. Further down the line these colours can be changed out to take on future location’s state or country flag colours.

The logo can be expanded and tilted at an angle of 10º to further emphasise the hill climbing aspect. The lines work simply as monocoloured but they can be divided into bands of colour. Originally we wanted to use Blue, Red, Black, Yellow and Green but we may have got into legal trouble with UCI so we aired on the side of caution and used the colours of a sunset and the road below. Further down the line these colours can be changed out to take on future location’s state or country flag colours.

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Gibraltar Road in Santa Barbara, CA was the location of the 2018 Hillclimb World Championships. The all new official unofficial hill climbing championships, open to both professional and amateur cyclists of all age groups.

Gibraltar Road in Santa Barbara, CA was the location of the 2018 Hillclimb World Championships. The all new official unofficial hill climbing championships, open to both professional and amateur cyclists of all age groups.

Gibraltar Road in Santa Barbara, CA was the location of the 2018 Hillclimb World Championships. The all new official unofficial hill climbing championships, open to both professional and amateur cyclists of all age groups.

Gibraltar Road in Santa Barbara, CA was the location of the 2018 Hillclimb World Championships. The all new official unofficial hill climbing championships, open to both professional and amateur cyclists of all age groups.

Gibraltar Road in Santa Barbara, CA was the location of the 2018 Hillclimb World Championships. The all new official unofficial hill climbing championships, open to both professional and amateur cyclists of all age groups.

Work carried out
/ / Logo design

/ / Identity design
/ / Apparel design
/ / Advertising design
/ / Environmental signage

Work carried out
/ / Logo design

/ / Identity design
/ / Apparel design
/ / Advertising design
/ / Environmental signage

Work carried out
/ / Logo design

/ / Identity design
/ / Apparel design
/ / Advertising design
/ / Environmental signage

Work carried out
/ / Logo design

/ / Identity design
/ / Apparel design
/ / Advertising design
/ / Environmental signage

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