Store-4

Gogosha Optique
A new logo with focus.

Gogosha Optique
A new logo with focus.

Gogosha Optique
A new logo with focus.

Gogosha Optique
A new logo with focus.

Gogosha Optique
A new logo with focus.

Gogosha Optique is a premium eyewear and sunglass boutique based in Los Angeles. They believe that eyewear should be more than just a brand name stamped at the temple of a frame. Their carefully curated selection of eyewear is often seen adorning many of Hollywood's great and good having paid a personal visit to Julia and her team themselves.

In 2015, Gogosha's first store in Silver Lake was being refitted and it was seen as the perfect opportunity to revist the identity.

Gogosha Optique is a premium eyewear and sunglass boutique based in Los Angeles. They believe that eyewear should be more than just a brand name stamped at the temple of a frame. Their carefully curated selection of eyewear is often seen adorning many of Hollywood's great and good having paid a personal visit to Julia and her team themselves.

In 2015, Gogosha's first store in Silver Lake was being refitted and it was seen as the perfect opportunity to revist the identity.

Gogosha Optique is a premium eyewear and sunglass boutique based in Los Angeles. They believe that eyewear should be more than just a brand name stamped at the temple of a frame. Their carefully curated selection of eyewear is often seen adorning many of Hollywood's great and good having paid a personal visit to Julia and her team themselves.

In 2015, Gogosha's first store in Silver Lake was being refitted and it was seen as the perfect opportunity to revist the identity.

Some logo’s design themselves. This was one of those occasions. The circular geometric shapes created by the initials G and O lend themselves perfectly to a spectacle shape. To not use those gifts in the creation of this logo we would have to seriously ask ourselves if we were in the right line of work.

Some logo’s design themselves. This was one of those occasions. The circular geometric shapes created by the initials G and O lend themselves perfectly to a spectacle shape. To not use those gifts in the creation of this logo we would have to seriously ask ourselves if we were in the right line of work.

Some logo’s design themselves. This was one of those occasions. The circular geometric shapes created by the initials G and O lend themselves perfectly to a spectacle shape. To not use those gifts in the creation of this logo we would have to seriously ask ourselves if we were in the right line of work.

Some logo’s design themselves. This was one of those occasions. The circular geometric shapes created by the initials G and O lend themselves perfectly to a spectacle shape. To not use those gifts in the creation of this logo we would have to seriously ask ourselves if we were in the right line of work.

From the launch of the rebrand in early 2015 we have continued to evolve and update, working on sales campaigns and events. Since the opening of their new store on Sunset Boulevard in 2018, we have carried out small refreshes integrating new colour palettes and distinctive illustrative visuals.

From the launch of the rebrand in early 2015 we have continued to evolve and update, working on sales campaigns and events. Since the opening of their new store on Sunset Boulevard in 2018, we have carried out small refreshes integrating new colour palettes and distinctive illustrative visuals.

Work carried out
/ / Logo design
/ / Identity design 
/ / Digital design
/ / External signage

Store photography:
Stephen Schauer

Work carried out
/ / Logo design
/ / Identity design 
/ / Digital design

/ / External signage

Store photography:
Stephen Schauer

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