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à bloc cafe
A home from home for cyclists.

à bloc cafe
A home from home for cyclists.

à bloc cafe
A home from home for cyclists.

à bloc cafe
A home from home for cyclists.

à bloc cafe
A home from home for cyclists.

à bloc is a cycling centric cafe located in the Highland Park neighbourhood of Los Angeles. 

Even though the term à bloc means, in cycling parlance, to go as hard as you can there were a few central tenants the cafe owners had, coffee, cycling and community. It was important therefore that this logo was much more encompassing than a traditional ‘go faster’ sport style logo. We didn’t want to alienate the people who simply enjoy riding their bikes whether it be to pick up groceries, visit friends or just to the coffee shop.

à bloc is a cycling centric cafe located in the Highland Park neighbourhood of Los Angeles. 

Even though the term à bloc means, in cycling parlance, to go as hard as you can there were a few central tenants the cafe owners had, coffee, cycling and community. It was important therefore that this logo was much more encompassing than a traditional ‘go faster’ sport style logo. We didn’t want to alienate the people who simply enjoy riding their bikes whether it be to pick up groceries, visit friends or just to the coffee shop.

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Geometric shaped letters were chosen as a basis for the logo. The 'a' and 'b' when placed next to each other take on the shape of a graphic bicycle. Stencilling the letter forms and colouring the circular parts darker added to this effect. The accent on the 'a' lending itself to a saddle was just the icing on the cake. 

Geometric shaped letters were chosen as a basis for the logo. The 'a' and 'b' when placed next to each other take on the shape of a graphic bicycle. Stencilling the letter forms and colouring the circular parts darker added to this effect. The accent on the 'a' lending itself to a saddle was just the icing on the cake. 

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The logo and identity was rolled out across numerous touch points from simple stickers for their home made ride treats to cycling kit and accessories to external signage. à bloc has become a regular meeting point for riders from all over the city.

The logo and identity was rolled out across numerous touch points from simple stickers for their home made ride treats to cycling kit and accessories to external signage. à bloc has become a regular meeting point for riders from all over the city.

Work carried out
/ / Identity and branding
/ / Digital design
/ / Apparel design
/ / Signage  

Work carried out
/ / Identity and branding
/ / Digital design
/ / Apparel design
/ / Signage  

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